Each serving of Gen matcha is crafted with devotion by Uji tea masters who have inherited the ancient art of tea cultivation. Every leaf is nurtured and refined with the utmost care before it reaches your hands.
The name Gen originates from the Japanese word Yūgen –
a concept that celebrates the beauty found in subtlety, depth, and silence; an aesthetic that transcends words and form.
In a world where inner richness is too often forgotten, we wish to offer a quiet moment of reflection through a single bowl of matcha– a return to serenity, and to oneself.
Please, take a pause. Calm your mind, and savor this tranquil cup.
Uji, the Revered Land of Tea
Nestled within the thousand-year capital of Kyoto, Uji has long been revered as the venerable heart of Chadō Sadō– the Way of Tea.
Since the Edo period, it is said that the finest masters of Uji prepared their most exquisite teas as offerings to the Shogunate. Their craft, refined through generations, endures to this day.
The matcha of Uji is celebrated for its mellow depth and lingering sweetness–
a harmony born of fertile soil, pure water, and the elegance of tradition. Each bowl is an embodiment of grace.
We offer you the luxury of a tranquil moment in your daily life – from Kyoto, Japan.
Matcha for tea ceremony
Matcha - Japanese Green Tea Powder Ceremonial Superior Grade Kyoto Uji-Matcha 20g or 100ｇ （From Ujitawara, Kyoto Prefecture, Japan）
Matcha - Japanese Green Tea Powder Ceremonial Grade Kyoto Uji-Matcha Premium 20g or 100ｇ （From Ujitawara, Kyoto Prefecture, Japan）
We offer premium Uji matcha, carefully selected for the tea ceremony. For your peace of mind, we also carry matcha produced using organic farming methods, which require significant effort in weeding.
For corporate clients, we also offer matcha tailored for specific uses such as in confections and lattes. We will recommend the most suitable matcha based on your requirements and intended application. Please feel free to make inquiries.
※To preserve its fragrance and flavor, store matcha in a cool, dry place away from direct sunlight and humidity.
※Once opened, keep tightly sealed and refrigerated. We recommend consuming promptly to enjoy the tea’s original aroma and subtle sweetness.
— A Moment to Reclaim Stillness —
The act of preparing matcha – measuring the tea, pouring the water, whisking the foam, and taking a quiet sip – is, in itself, a journey back to serenity.
Through these gentle gestures, we rediscover the richness that lies within silence and simplicity.
With this spirit, Gen has curated a collection of tea utensils to accompany your moments of tranquility.
Each piece is designed to deepen your connection with the present, transforming your matcha time into an experience of profound calm and quiet grace.
The Tea Bowl
Within the gentle curve of this vessel, light flickers, the heart grows still, and time begins to flow at its own unhurried pace.
Each time you whisk the matcha, a quiet universe unfolds within the bowl, and within you,– a silent space of serenity between moments begins to bloom.
| Size | Ø13 × H7.5 cm |
| weight | 350g |
| Origin | Made in Japan |
| Size | Ø11.5 × H7.4 cm |
| weight | 370g |
| Origin | Made in Japan |
| Size | Approx. Ø13 × H7.5 cm |
| weight | 370g |
| Origin | Made in Japan |
※Dimensions include the thickness of the ceramic. Please confirm the size carefully before purchase.
※Slight variations in size, weight, capacity, and color may occur due to the nature of handcrafted ceramics.
The act of preparing matcha is a moment to center the mind.
Breathe in its fragrance, and savor the quiet.
Add the Matcha
Using a chashaku (bamboo scoop) or a teaspoon, place about 1 – 2 grams of matcha in your bowl. (Approx. 2 scoops with a chashaku, or ½ – 1 teaspoon. )
For a smoother, silkier texture, sift the matcha beforehand.
Pour the Water
Heat the water to approximately 158 – 176°F (70 – 80°C), and pour between 2. 4 – 4 oz (70 – 120 ml) into the bowl.
Adjust the amount of water and matcha according to your taste preferences.
Whisk with the Chasen
(bamboo tea whisk)
Begin by using a chasen to slowly stir the matcha in gentle, circular motions along the bottom of the bowl.
Then lift the chasen slightly and lightly move your wrist back and forth, whisking the tea until a fine, soft foam appears.
Savor the Moment
Savor the moment of quietude as the smooth richness of the matcha unfolds across your palate. A serene pause – where flavor and stillness become one.
The act of preparing matcha is a moment to center the mind.Breathe in its fragrance, and savor the quiet.
Add the Matcha
Using a chashaku (bamboo scoop) or a teaspoon, place about 1 – 2 grams of matcha in your bowl. (Approx. 2 scoops with a chashaku, or ½ – 1 teaspoon. )
For a smoother, silkier texture, sift the matcha beforehand.
Pour the Water
Heat the water to approximately 158 – 176°F (70 – 80°C), and pour between 2. 4 – 4 oz (70 – 120 ml) into the bowl.
Adjust the volume of hot water and the thickness of the matcha to your liking.
Whisk with the Chasen
(bamboo tea whisk)
First, gently stir the tea with a tea whisk, tracing the bottom of the tea container, to spread the matcha in the hot water.
Then, lift the tea whisk slightly and gently shake it back and forth with your wrist until fine bubbles form.
Savor the Moment
Please enjoy a moment of serenity and tranquility with the mellow flavor that spreads in your mouth.