On February 7-8 and 14-15, 2026,
at the Japanese American Cultural & Community Center (JACCC) in Little Tokyo, Los Angeles, Los Angeles,
we held a traditional Japanese etiquette program
and conducted the official U.S. launch and sales of our 2025 Limited
Kyoto Uji single-origin matcha, “Gion Gen.”
This was not merely a retail activity.
It marked the beginning of a cultural-linked international expansion model
for luxury matcha.
February 7, 8, 14, and 15, 2026,
Located in Little Tokyo, Los Angeles
Japanese American Cultural & Community Center (JACCC)In,
Japanese manners and etiquette courses
and
2025 Limited, official sales of Kyoto-Uji single-origin matcha "Gigan Gen".
This event is not a mere sale of goods.
This is the start of an overseas development model for high-end matcha linked to cultural experiences.
Cultural x Luxury Matcha
“Gion Gen” is defined by:.
Kyoto Uji single-origin sourcing
First-harvest leaves only
Properly rested and matured ceremonial-grade quality
Limited annual production
It is not a mass-market product.
It is a luxury matcha brand rooted in cultural value.
The "Gion Gen,
Kyoto-Uji Single Origin
Only the first tea is used.
Aged tea ceremony grade
Limited production for one year
Not the mass distribution type,
It is a luxury matcha brand with cultural value.
Establishing U.S. Market Infrastructure
For this expansion, we completed:.
✔ FDA registration
✔ U.S. importer agreement
✔ English labeling compliance
Customs clearance and logistics framework
We have established a system that enables continuous commercial distribution in the U.S. market.
This is not a one-time export.
It is a scalable international supply model.
Per this development,
✔ FDA registration completed
✔ U.S. importer agreement concluded
✔ English labeling supported
✔ Establishment of customs clearance and transportation system
We have established a structure that enables continuous sales in the U.S. market.
Market Positioning
The U.S. matcha market continues to grow.
However, the most available products are:.
Café-grade matcha for high-volume consumption
Price-driven, competitive products
Meanwhile, in refined environments such as:.
Luxury hotels
High-end spas
Museum shops
Cultural institutions
Premium Japanese restaurants
There are limited brands capable of supplying matcha
That can be whisked and served in true ceremonial form on a continuous basis.
Matcha is widely available.
Authentic ceremonial-grade matcha is not.
“Gion Gen” is positioned specifically for this high-value segment.
Not a single export,
We have completed building an export model that can be scaled.
The U.S. market for matcha continues to expand.
However, many of them are
High-volume consumption grade for cafes
Price-oriented products
is the main focus.
On the other hand,
Luxury Hotel
Luxury Spa
Museum Shop
Cultural Facilities
High-end Japanese restaurant
In a high quality space such as,
Matcha tea of a quality that can be prepared as it is in the tea ceremony,
Only a limited number of brands can be supplied on a continuous basis.
Matcha is widely distributed, though,
The real tea ceremony grade has not yet been fully reached.
The "Gigon Gen" is the first of its kind in this
This segment covers the high-value-added segment.
Culture-Integrated Expansion Model
We support our retail and hospitality partners with:.
Proper ceremonial preparation techniques
Service presentation guidance
Cultural background education
We do not operate merely as a food distributor.
We develop matcha as an export of Japanese cultural heritage.
We tailor our products to the needs of our dealers,
How to make Matcha
Method of provision
Sharing of cultural background
Support for up to
Not just a food wholesaler,
This will be developed as part of Japanese cultural exports.
Partnership / Distributor Inquiry
Companies considering the introduction of premium ceremonial matcha
or exploring regional distribution partnerships
are invited to contact us.
For companies considering introduction in the high-end market,
For companies wishing to develop as a distributor, please contact us.
We look forward to hearing from you.
▶︎ Contact Us (for inquiries)this way (direction close to the speaker or towards the speaker)）